| The main types of people are: |
| 1. | Easy Street - High-income suburban couples without children.
Middle-aged married couples living a comfortable life in suburbia with no dependents. A majority are homeowners. |
| 2. | Affluent DINKs - High-income, kid-free couples living in the suburbs.
Middle-age Dual Income No Kids couple bringing in two attractive incomes. Most are highly educated and are employed in management professions. A high proportion are homeowners. |
| 3. | Single in the Suburbs - Middle- to upper-income singles living in the suburbs.
Singles ranging in age from 30s to 60s who earn a comfortable income. Some own their homes, and their careers range from management to service industry. |
| 4. | Home Aloners - Single suburban homeowners.
More than 75% of these pre-middle-age to middle-age singles own their homes. Income ranges from lower to middle. Education varies from high school or lower to college. |
| 5. | Wide Open Foyers - Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees. |
